The server's pvp side shouldn't be based around camping shops that are in pvp zones. Its very VERY aggravating to go to a shop with gold to sell and in the process of trying you get jumped and lose it all. So having zeal plots with chest shops does not lessen pvp, it simply forces the pvp to be more well rounded and less focused on one aspect that almost always leads to dispute and in some cases, banishment. Also people don't spend time in random zeal shops, they spend more time in their town or donor region which is the main cause for the decrease in pvp. Rails shouldn't become a pvp zone, seeing as you could easily camp it, and take advantage of players being stuck in a minecart... The rails are mainly meant for traveling long distance, like around 1000 blocks or more. I use the tracks to get to Zeal from Atlantis, because its a 2k block travel, and would take too long on foot.
Atlantis to Zeal actually doesn't take too long on foot. There is a paved road meaning I can sprint continuously. It takes me around ~7 minutes to get to Zeal from Atlantis/Shattergate. Also, Zeal plots are most definitely the problem of pvp. Before Zeal plots, there were township regions but there still was a whole lot of pvp around Zeal. If the server doesn't want to have pvp centralized around shops that are in no pvp zones, then do something about township regions. Zeal pvp is the best because
1. The highest concentration of players are at Zeal.
2. Going elsewhere to fight is not worth it. You have to walk or take the railroad far out into the map. Once there you have two choices. 1. Fight the people assuming you will win the fight. 2. Set a spawn via bed assuming you will die at least once. MOST likely you will have one member in your group die once. This means that they will be teleported allllll the way back to their spawn. If they choose to fight again, they will have to walk/ride all the way back. If you were anticipating and set a spawn, you will respawn with 0 items.
3. Raiding towns are not worth it. You can't steal anything because everything is covered. Most of the time, you will not grab too many kills on a regioned town. If you are more skillful or have more numbers then the town you are raiding, they will most likely cower in the townhall.
4. Like Stealth said, you can grab those delicious kills that come with gold when people are running to shops to sell their gold. Stealth, I bet if you were the person who killed the infuriated person who died with gold, you wouldn't be infuriated nor would you give it back. Would you? Also, people would have to make smarter decisions by selling their gold to non-chestshops and to players instead. This drastically lowers the chance of you dying while carrying gold.
Zeal plots are not forcing pvp to be more rounded in anyway. They are only taking away from the best type of pvp on this server.